Conversational AI
Aurora AI
- AI voice agents that sell and service, in English and Spanish
- Compliance scoring on every call
- AI training and coaching for agents
- CRM and integrated dialer, so a whole floor runs on one system
Proprietary AI · Insurance distribution
We built the AI that sells insurance. Now it runs five businesses.
Aurora AI works every insurance call. LeadGraph works every click, lead and call before it. HFP Management built its distribution business on both, selling Medicare Advantage in all 50 states and ACA coverage in 30, and each division now stands as its own business.
The engines under all of it
Five divisions
Operating brands
0
States
0
Employees and growing
0
Americans served
0
Enrollments monthly
0
Locations
0
Calls generated daily
Figures as of Q3 2026
AAurora AI AI engine
GMGetMeHealthcare Medicare agency
VPVertical Pulse Demand generation
LGLeadGraph Marketing AI
THTotal Health Consumer brand
GHGorillaHub Operating platform
AAurora AI AI engine
GMGetMeHealthcare Medicare agency
VPVertical Pulse Demand generation
LGLeadGraph Marketing AI
THTotal Health Consumer brand
GHGorillaHub Operating platform
Proprietary AI
Two AI engines under every business
Aurora and LeadGraph run inside every HFP Management division. One works the conversation. The other works the demand that leads to it.
Performance-marketing AI
LeadGraph
- Scores every lead for compliance risk and revenue probability
- Prices and routes every lead and call in real time
- Attributes every outcome, from first click to verified sale
- Feeds verified sales back into media buying
0%
of sales calls reviewed by AI, versus 3–5% with manual QA
Divisions
Five divisions, one platform
Every division runs on the same AI, data and compliance stack, so each one makes the others stronger.
For carriers, health plans and FMOs
Partner with HFP Management
Compliant enrollment at national scale, with call-level evidence available for every plan.
Partner with us- Compliant enrollment at national scale
- Medicare Advantage and ACA expertise
- English and Spanish sales and service
- Enrollment and service programs run for carriers
Owned demand
Marketing AI
Vertical Pulse generates consumer demand in-house and LeadGraph scores every lead before it reaches an agent.
Explore marketing- Performance marketing and lead generation for Medicare and ACA
- LeadGraph scoring, pricing and routing on every lead
- A lead and call marketplace for downline agencies
- Owned demand lowers acquisition cost for every division
A standalone AI software business
Aurora AI
Built by an insurance company for its own agents, and now available to agencies, call centers and carriers.
Visit Aurora AI- AI voice agents that sell, service and warm-transfer
- Every call scored for compliance, with review workflow
- AI mock-call coaching and recruiting interviews
- CRM, dialer, campaigns and automations in one system
For independent agents and agencies
Downline Distribution
Sell with our carrier contracts, our demand, our compliance support and the GorillaHub app.
Join our network- Carrier contracts through HFP Management
- The GorillaHub app, powered by Aurora
- Exclusive leads and live transfers from the marketplace
- Compliance coaching and support
For agency owners and founders
M&A
We acquire agencies, books of business, marketing companies and technology that become stronger on our platform.
Discuss a transaction- Agencies, books of business and lead generation
- Technology that fits the platform
- A proven integration playbook
- Two acquisitions integrated in 2025
Operating companies
An ecosystem of brands
Operating companies that own demand, licenses, technology and customer relationships, all on one platform.
A
AI engine
Aurora AI
The proprietary AI inside every HFP Management business.
GM
Medicare agency
GetMeHealthcare
Medicare Advantage agency. Joined HFP Management April 2025.
VP
Demand generation
Vertical Pulse
Performance marketing and lead generation for Medicare and ACA. Joined HFP Management December 2025.
LG
AI marketing engine
LeadGraph
Scores, prices and routes every click, lead and call for Vertical Pulse and the marketplace.
TH
Agency and consumer brand
Total Health
HFP Management’s licensed agency and consumer brand.
GH
Operating platform
GorillaHub
The platform HFP Management agents and downline agencies sell on.
Why it works
Not just insurance distribution
Traditional distributors rent their technology and buy their leads. HFP Management owns both, and that changes what the business can become.
Owned AI
2
AI engines, built for insurance
Aurora and LeadGraph are built for insurance and run inside every division.
Compliance at scale
100%
of calls recorded and scored against CMS and ACA guidance.
Owned demand
Vertical Pulse generates and optimizes consumer demand in-house, with LeadGraph scoring every lead.
Market · Why vertical integration wins now
01A growing, re-shopping market
Every year the baby-boom cohort ages into Medicare, while ACA enrollment keeps re-shopping annually. A national platform sized to meet that demand captures volume that fragmented distributors can’t.
02Compliance as a competitive advantage
Oversight of Medicare marketing has tightened, and evidencing every interaction is now the cost of doing business. With compliance embedded in our owned infrastructure, every interaction is recorded, scored, and audited at full coverage, not by sample.
03Owned economics, owned data
Third-party leads compress margin and obscure consent. Our in-house technology arm and finance discipline keep customer acquisition, policy-level unit economics, and the consent trail inside the business, end to end.
04Exclusive carrier relationships
Multi-carrier access through direct and agency partnerships.
HFP Management's licensed agents place Medicare Advantage, Medicare Supplement, ACA, and ancillary products through direct carrier contracts and established agency partnerships. Multi-carrier access means agents recommend the plan that fits the consumer, not the one that fits a single contract.
05Disciplined investment, continued expansion
HFP Management has reinvested in its platform, expanding licensed distribution capacity and bringing AI-powered marketing, media, and analytics in-house.
That same investment discipline now guides how we evaluate new healthcare opportunities: rigorous diligence, clear unit economics, and a strategic fit with the platform we own.
Room to grow
An expanding downline network, all on one platform.
The platform
Tech-powered. Agent-delivered. Compliance-embedded.
HFP Management's platform is built and owned in-house across every stage of the consumer acquisition lifecycle, with Aurora AI on every call and LeadGraph on every click, lead and call.
01
Technology
Fully owned, AI-driven CRM and sales platform on multi-region cloud infrastructure, with real-time dashboards, built-in dialer integration, and role-based access that help agents and partners serve consumers more completely. Every step of the CX is monitored and reported against on dashboards in real-time.
Read the platform detail02
Attribution & Media
LeadGraph, our attribution and media platform, scores, prices, and routes every click, lead, and call, with AI-driven insights on products, agents, and consumers feeding back into media buying.
See LeadGraph03
Conversational AI
Aurora AI, built in-house, is trained on 12M+ calls and CMS guardrails. It scores 100% of interactions in real time, coaches agents live, and flags risk through sentiment detection.
Visit Aurora AI04
Distribution
In-house licensed agents across three U.S. offices, not outsourced call centers. 50-state licensure, exclusive carrier relationships spanning Medicare, ACA and ancillary products with over 3M consumers served to date.
Read the platform detail05
Data & Intelligence
Every click, call, and enrollment feeds one system of record. Bespoke commission reporting, automated auditing, and AI-driven analytics turn verified outcomes into smarter financial and operational decisions. Consumer data is never sold.
Read the platform detailLeadership
Led by the team that built the platform
MH
Michael HilfChief Executive OfficerCS
Chad SokoloffChief Operating OfficerMG
Michael GrossoChief Financial OfficerPR
Peter RosenzweigGeneral Counsel & Chief Compliance OfficerMT
Michael TobiasEVP, SalesGet in touch
Let’s talk about what the platform can do for you.
Carriers, agencies, marketing partners and founders: tell us what you’re interested in and the right team will follow up.